JA Resorts rolls out summer incentives
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JA Resorts & Hotels is offering travel agents across the GCC, an opportunity to sign up for a high-value incentive programme.
According to Dubai’s Department of Tourism & Commerce Marketing (DTCM), Saudi Arabia remains the number one source market for inbound visitors. In 2012, the amount of visitors to Dubai from Saudi Arabia grew by over 29%, rising from 873,152 in 2011 to 1,128,757.
Saudi Arabia was one of the top five destinations for inbound travelers to the UAE in June 2013, with the total Dubai Airport passenger traffic rising 17.5% from a year earlier to 5.54 million people. The promotion is valid until 30 September 2013.
“This initiative was launched during a recent corporate GCC roadshow, and we have seen a 5.2% rise in business to date from key GCC source markets, which is extremely encouraging,” said AnabelaRadosevic, director of sales & marketing, JA Resorts & Hotels.
The programme plays a crucial role in communicating the different JA experiences on offer, and the rewards on offer.
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