Jack Daniel’s barrel travels the world with Cunard
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Cunard, The Savoy and Jack Daniels have teamed up to create a special cocktail, which will involve a barrel of bourbon cruising around the world.
The cruise line is transporting a hand-selected, 300-litre barrel of Jack Daniel’s aboard the Queen Mary 2 for a four-month world voyage, which departed the UK port of Southampton on 10 January 2016.
During the four month circumnavigation, the barrel will be secured in open deck space to expose it to the varied elements and climates that will influence the final taste of the whiskey. Jack Daniel’s said that “prevailing temperatures, humidity and sunlight – as well as more inclement conditions – will combine to produce this truly unique barrel-aged cocktail”.
When Queen Mary 2 returns to Southampton on 10 May 2016, the barrel will be transported to a bottling plant in Scotland. It will then be used to create a special cocktail, Age of Discovery, which will blend the Jack Daniel’s with Bacardi, Spice Trail Madeira, Dubonnet, Martini Riserva Rubino and Earl Grey and cocoa nib bitters.
The cocktail will be available at The Savoy’s Beaufort Bar, while a non-aged version will also be available on the Queen Mary 2.
“We have a great partnership with The Savoy and they’ve been hand-selecting their own Jack Daniel’s Single Barrel for five years,” said Nidal Ramini, head of Advocacy at Jack Daniel’s. “It’s great to take this partnership to another level and be involved with Age of Discovery.
“As the only whiskey maker in the world to craft every one of our own barrels, the idea of a barrel aged cocktail, containing the very whiskey that Daniel chose when we went to Tennessee together, travelling the world, was music to our ears. We can’t wait to see and taste the outcome, and see how the special Jack Daniel’s cocktail reacts to the elements.”
The progress of the Jack Daniel’s barrel will be charted via social media throughout the world cruise, and it will also have its own log book.
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