JAL to unveil crane logo this month
The JAL Group (JAL) has announced that its classic crane logo will be unveiled next month, adorning one of the carrier’s recently delivered Boeing 767-300ERs. While the official logo change is scheduled for 1 April 2011, the new B767 will display the red crane logo will take to the skies for the first time on 28 February on a domestic flight between Tokyo Haneda and Kushiro, Hokkaido, where Japanese red-crowned cranes can be frequently seen during winter.
The first flight will form part of a commemorative tour organized by JAL Tours to celebrate the launch of the new logo. The tour will include a visit to a crane sanctuary in the Tsurui Village in Kushiro, and all participants will receive a commemorative first-flight certificate and giveaways, as well as being treated to special performances by the flight crew and cabin attendants.
Following the first flight, the B767 will then operate on flights between Haneda and Beijing from 2 March 2011.
The JAL Group says the crane logo will represent the airline’s new beginning, following the national carrier’s bankruptcy in January 2010. The badge will also act as a symbol in JAL’s environmental activities.