Jumeirah unveils new lifestyle hotel brand – VENU
Contributors are not employed, compensated or governed by TD, opinions and statements are from the contributor directly
Luxury hotel company, Jumeirah, has unveiled a new contemporary lifestyle hotel brand, VENU.
The new brand is designed to appeal to the modern traveller whose expectations revolve around their own lifestyle – clean, contemporary, cool and effortless.
Dubai-based developer Meraas Holding is in discussion with Jumeirah Group to operate the first VENU hotel on Bluewaters Island in Dubai, a city which inspired the brand identity and will be home to the first VENU hotel openings.
Reflecting the city’s energy, dynamism and cosmopolitan nature, VENU hotels will deliver an intuitive experience, built around and anticipating the needs of the modern, savvy traveller, said Nicholas Clayton, CEO of group operations at Jumeirah Group.
Jumeirah vice president operations and brand development, Matt Balcik, is charged with leading preparations for the international roll-out of the VENU brand. Commenting on his appointment, Mr. Clayton said: “[Balcik’s] multi-brand background, together with strong operations experience, makes him the ideal candidate to spearhead the introduction and roll-out of our new contemporary lifestyle brand to the market.”
Discussions are under way with a number of developers in the Middle East, Asia and Europe for the VENU brand, and full details of the planned projects will be announced later in the year.
Comments are closed.