Keep calm and log on! PATA to host Virtual PATA Annual Summit 2021

The Pacific Asia Travel Association (PATA) has announced that the PATA Annual Summit (PAS) 2021 will take place online from 27-29 April. The three-day virtual event, organised with the support of platinum sponsor, the Ras Al Khaimah Tourism Development Authority (RAKTDA), will bring together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region.

PATA CEO Dr. Mario Hardy said: “Ras Al Khaimah has strongly committed to supporting the revitalization of the travel and tourism industry in a more resilient, responsible and sustainable manner by not only supporting the virtual event this year, but also by agreeing to host the Annual Summit in 2022 in Ras Al Khaimah, UAE. With RAKTDA, we are bringing our public and private sector members and partners to discuss the challenges and issues facing our industry and look forward to 2022.”

Raki Phillips, CEO of RAKTDA said: “Strengthening the emirate’s MICE sector by showcasing our world class resorts, authentic Arabian hospitality, beautiful pristine beaches and the abundance of cultural and outdoor adventure experiences, has always been at the forefront of our wider destination strategy. This joint venture gives us a chance to demonstrate Ras Al Khaimah’s breadth of offer to key industry leaders. We are also the first city worldwide and first emirate to be certified as ‘Safe Destination’ by the WTTC and Bureau Veritas.”

The PATA Annual Summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism and includes a half-day conference, the PATA Annual General Meeting and the PATA Youth Symposium that allows students and young tourism professionals that opportunity to engage with senior industry leaders.

As part of the event programme, the association will also once again organise the PATA Leaders Debate which brings together senior executives from both the public and private sector to address thought-provoking issues currently affecting the industry. Registration for Virtual PAS 2021 is complimentary for all PATA members, chapter members and non-members.