Lakes based holiday operator hires Infinity PR
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Luxury holiday park operator, South Lakeland Parks has hired Infinity Public Relations to handle its PR and media campaigns for 2010.
The parks, which are located throughout the north-west, with a dominance in the picturesque Lake District, offer a range of high specification luxury lodges and caravans for sale and hire.
The 2010 campaign aims to raise the profiles of the parks across all media including print, broadcast and social media.
The key elements of the campaign are to drive sales and holidays. South Lakeland Parks is targeting those looking to purchase a holiday or second home in a stunning location. There will also be a focus on holidays, providing information to visitors about hiring lodges or caravans for long or short breaks in a range of classic holiday locations.
Caroline Guffogg, Group Marketing Manager commented: “Next year we are really hoping to raise our profile more than ever before. We are already well known in the north-west but we want to spread the message wider, targeting the national media and spreading the message that our lodges and caravans are stylish, chic, high quality and a great way to spend a holiday. After all where else could you own a lakeside second home for under
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