Malaysia’s all-Asia show
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Deputy Tourism Minister Datuk Donald Lim Siang Chai said, “In Asia, we still do not have an annual travel fair that gathers all the travel agents from the region.”
He noted that ITB Berlin and London’s WTM cater to Europe and ATM in Dubai covers West Asia, but Asia lacks an expo where international buyers can meet Asian suppliers.
Perhaps organisers of the recently concluded ITE in Hong Kong and the upcoming PATA Travel Mart in Bali should realign their strategies.
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