MAS signs tour deal with Chelsea FC
Malaysia Airlines (MAS) has become the official air charter carrier for Chelsea Football Club’s 2011 tour of Asia. The deal was signed at a signing ceremony today with ProEvents, the football marketing and management consultancy and promoter for the tour.
In his speech at the signing, MAS Managing Director & CEO Azmil Zahruddin, said; “When it comes to providing air charter services for world class soccer clubs, Malaysia Airlines has consistently maintained its competitive edge for many years as the preferred carrier for these globally recognised teams.
“Our travel arm MASholidays has also developed packages for fans in this region to see Chelsea in action. We will continue to develop such packages in our continuous efforts to promote inbound sports tourism,” he added.
There will also be several activities planned with the Chelsea team during their visit to Malaysia. “We will announce some of them, so be on the lookout for an opportunity to watch them ‘live’ in action,” he added.
“Air charter is a key component of the tour as we have to ensure all our guests are well looked after by experienced airline staff,” said Julian Kam, CEO of ProEvents Group. “We are proud to have been able to form a trusted relationship with Malaysia Airlines since the set up of our office in Malaysia 10 years ago.
MAS will fly the Chelsea FC team to Malaysia, as well as to all destinations on their Asia tour, namely Kuala Lumpur, Bangkok and Hong Kong. The team will be arriving in KL on 17 July before taking on local team Harimau Malaya at Bukit Jalil Stadium, Kuala Lumpur on 21 July 2011.