MCVB announces record-breaking year
Melbourne Convention and Visitors Bureau (MCVB) achieved record-breaking results in the 2010/11 financial year. The bureau helped secure 245 events over the 12 months, marking a 37% year on year increase. These events are expected to deliver 92,236 delegates to Melbourne in the coming years and generate in excess of AU$354 million (US$336 million) for the state economy. These figures represent an increase of 28% and 32% from 2009/10 respectively.
One of MCVB’s most significant wins in the 2010/11 financial year was the World Congress of Cardiology, scheduled for 2014, which is one of the largest medical conferences in the world. It also secured one of its largest incentive groups since the Incentive and Corporate Travel department was established in 2006. The Amway India Leadership Seminar is set to bring more than 4,400 delegates to Melbourne in 2012.
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