New luxury resort tour operator launches
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A new tour operator specialising in luxury resorts has launched.
ABTA member JustResorts.co.uk has launched with 50 luxury properties in Europe and has been launched by Gerry and Vikki Ashton.
The new company, which has been formed off the basis of two years of research, will be run from Cheshire and has created 15 senior roles.
Its team includes Guy Edwards as business development director; ex-Shearings Anne Carpenter as product director; Jo McDonnell as financial controllers; Laraine Geddes as marketing manager and John Tulley as IT and systems manager.
The Ashtons had previously been involved in Eurocall and marketing agency Pavillion and in the last two years have operated booking portals for La Manga Club, Aphrodite Hills Resort and Mar Menor Resort.
Speaking about the launch, Gerry said: “Vikki and I have been in the very fortunate position of travelling to the world’s best resorts as discerning consumers, travelling both with and without our young children. We understand the needs of our target market, and the challenges of family travel, as well as knowing the individual resorts that we are listing inside out. We are working in partnership with a handful of the very best resorts, rather than swamping the market with all properties available in a given destination. In time, we will widen our scope to include luxury resorts worldwide onto the site.”
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