Oman launches GCC summer campaign

Guest Writer

Oman’s Ministry of Tourism, Oman Air and several hotels across the destination have launched Oman’s summer campaign in the GCC. It includes trade workshops, shopping mall promotions GCC-wide, and will be backed by an aggressive media campaign carrying the destination’s new marketing theme: ‘Beauty has an address - Oman’. The campaign runs from May to 1 October 2010. Oman Air Holidays will be selling packages ranging from short breaks to longer family holidays and are based on heavily-discounted air fares and cut-price accommodation rates. .Salalah’s Khareef season will also be highlighted in the campaign, which has been launched at this week’s Arabian Travel Market.
Oman Air CEO Peter Hill said: “ATM was the right place and time to launch the campaign because our GCC trade partners can see first-hand that we have packages that put Oman in the reach of all GCC segments. For our part, Oman Air has contributed heavily discounted air fares on all its 130 services per week between GCC destinations and Oman. It has never been more affordable to visit and enjoy Oman”.
Oman’s new tourism hotels and experiences (Six Senses Zighy Bay Resort and Spa’s hide-away retreat, Swiss Bel’s Masirah Island Hotel and Marriott’s Hotel and Spa at Salalah) have joined the campaign.
Hill added: “Oman Air’s new services to Ras Al Khaimah (from 2 May) will provide better access to Zighy Bay from Muscat while additional services will be added for holiday makers to Salalah’s Khareef and Tourism Festival”.

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