PATA plugs CEO event on CNN
The Pacific Asia Travel Association is launching a three-week campaign on CNN’s Asia network to plug its inaugural PATA CEO Challenge which focuses on climate change.
The campaign features two 30-second commercials with the message: “In the fight against climate change, losing is not an option.”
In the commercials, Banyan Tree Hotels and Resorts Executive Chairman KP Ho and PATA President and CEO Peter de Jong urge travel industry leaders to join the event in Bangkok on April 29-30 to “be part of the solution”.
“The campaign serves two purposes: it targets travel industry leaders who we want to join the Challenge, and it delivers an important message to the wider CNN audience that travel and tourism not only recognises the dangers of climate change but is working hard to counter the impacts,” said de Jong.
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