PATA to hold China-India outbound forum
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The Pacific Asia Travel Association (PATA) will hold a half-day forum on the outbound tourism growth of India and China. The event, entitled, ‘Get the Insights – Build the Business’, will be held on 6 September in New Delhi as part of the 2011 PATA Travel Mart. The event will focus on the present and future behavioural characteristics, expectations and consumption patterns of the 12.07 million Indians and 57.39 million Chinese travellers who travelled abroad last year.
According to PATA’s Strategic Intelligence Centre, China’s travellers now spend a total of US$55 billion each year when they travel abroad, up from US$8 billion 15 years ago. Indians currently spend US$11 billion each year when they travel internationally.
“Our objective is to help PATA members and the travel industry understand where this phenomenal movement of people and money is going,” said John Koldowski, PATA’s Head of Tourism Strategy. “With these insights, PATA members can position themselves to get a bigger share of this growth.”
As well as Koldowski, three specialists will contribute unique insights at the forum: Terence Mak, CEO of 3rd Planet, Jens Thraenhart, CEO of Beijing-based e-marketing experts, Dragon Trail, and Surekha Poddar, Executive Director of Consumer Research Nielsen India.
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