Preferred Hotel Group has continues its expansion in Asia Pacific with the opening of a new office in Shanghai. The new office will be the company’s 31st sales office globally, its sixth in the region, and its first in China.
Preferred’s Shanghai office will be led by the company’s newly appointed Director, Global Sales – China, Renee Wu, who joins from Four Seasons where she held the position of Associate Regional Director.
“We recognise the need for a strong dedicated sales office in China to reinforce our brands, as well as to source inbound and outbound business for our member hotels worldwide,” said Mark Simmons, Preferred’s Area Managing Director for Asia. “With the tremendous spending power and increased travel to regional and long-haul destinations, the Chinese are increasingly becoming an important market for all of our members. With her experience in the five-star luxury market and established network, Renee will be an asset to Preferred and our member hotels.”
The office will aim to drive business from the corporate, MICE, and leisure markets outbound from China to Preferred Hotel Group members globally.