Preferred starts 2009 with new online image
PreferredHotel Group has revamped its online image, rolling out new corporate and brand websitesthat combine a new visual appeal with enhanced functionality. The changesencompass www.PreferredHotelGroup.com as well as the individual sites for fourof Preferred’s four brands: www.PreferredHotels.com, www.SummitHotels.com, www.PreferredBoutique.comand www.SterlingHotels.com.
“The debut of our new online image culminates more than a year of intensivedevelopment undertaken with three ambitious objectives: significantly increaseonline revenue, dramatically enhance brand awareness, and double traffic to thesites,” said Preferred’s Chairman and CEO, John Ueberroth.
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