Premier Inn has opened a new bird-friendly Premier Inn hotel at Stratford, adjacent to the 2010 Olympic Park. The new property has created an ecological safe haven for birds designed to attract up to 50 different local species to the area. Discreet bird boxes and bird nesting bricks at different heights are expected to encourage a greater diversity of bird species to nest in the area with low maintenance monitoring schemes put into place to assess impact. These ‘living’ roofs and walls will improve external insulation helping the efforts by parent company Whitbread PLC to reduce carbon emissions by 26% by 2020. Chris George, Head of Energy and Environment at Whitbread comments: “We’re really excited about our latest green initiative. We recognise that alongside building our long-term business, we have a duty to protect, diversify and sustain the local ecosystem. We look forward to seeing a triumphant return of the local birdlife.” The Premier Inn Stratford will be ready by Summer 2012.
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