Darron Guy
Bangkok, Thailand
| Full Name: | Darron Guy |
|---|---|
| Gender: | Male |
| Languages: | English,Thai,French |
| Location: | Bangkok, Thailand |
About Darron Guy
Experienced leading marketing strategy, relationship building and campaign delivery for hospitality groups; increasing revenues, enhancing brands and developing memorable customer experiences. Competent directing digital and integrated campaigns to acquire new business for defined market segments, increasing ROI, reputation and brand engagement. Uses e-commerce to maximise digital assets and provide a competitive edge in global markets.
Education
| Associate Director, SE Asia | |
Trade Horizons • Bangkok | |
| Jan 2017 - Present • 7 years 10 months | |
| • Assisting overseas companies when entering UK market and in accelerating business growth.
• Leading business development through the establishment and nurturing of lead pipelines.
• Developing strategies to meet objectives, e.g. revenue growth, distribution, awareness, launch and partnering.
• Advising/assisting clients by offering strategies for export, JV, PLC establishment and distributor/partner sourcing.
• Creating and delivering sales/marketing/branding... localisation and promotional support. Read more | |
| Director of Sales and Marketing | |
LifeCo Phuket Detox Resort • Phuket | |
| Apr 2016 - Dec 2016 • 9 months | |
| • Increased resort revenues and brand awareness through online/offline integrated marketing activities.
• Developed and implemented local, regional and worldwide marketing plan.
• Led sales promotions, website and content optimisation, SEO and Search Marketing.
• Created attractive and competitive pricing strategy; tailored promotions for different lifestyle and geo-segments.
• Initiated and developed partnerships and co-marketing deals with travel partners, cr... edit card companies and banks. • Redesigned company website and increased in-house spa sales by 400%. Read more | |
| Marketing - Director of Marketing | |
Angsana Laguna Phuket • Phuket | |
| Apr 2013 - Jan 2015 • 1 year 9 months | |
| • Created and implemented marketing plan to promote club membership and sell hotel packages globally.
• Delivered marketing activities to achieve targets in customer acquisition, retention and spend.
• Led website development, PPC advertising, affiliate marketing, social media, co-marketing, email marketing, event marketing, call centre (OB/IB), SEO/SEM and content marketing development.
• Sales and marketing team leadership and training.
• Increased revenues ... by 40% year on year by market research, improved customer service and targeted promotions. • Delivered Chinese website and improved product offering to help increase segment sales by 30% year on year. • Reduced staff turnover by 50% through introduction of new sales commission plans and career paths. Read more | |
| College Director | |
| Sep 2011 - Jan 2013 • 1 year 5 months | |
| Achievements:
• Increased admissions by 170% and revenues by 220% by introducing awareness, pricing and marketing strategies.
• Created a vibrant social media profile with Facebook page, SEO upgrade and Twitter account, to drive an extra 60% traffic to the website whilst customer satisfaction rate increased by 35%, online enquiries by 15%.
Responsible for all management, finance, operations, marketing, recruitment and daily running of the college.
Developed the college awareness and br... and presence through digital, PR, social media and partnership initiatives. Read more | |
| Founder and GM | |
| Jan 2007 - Aug 2011 • 4 years 8 months | |
| A consultancy providing online/offline sales and marketing services, booking engine solutions and membership programme services for hoteliers and property developers. Provided feasibility, due diligence, legal, trustee and financial planning for shared ownership projects, followed by sourcing of branded operators to manage operations, purchaser contract development and sales training programs.
Achievements: Leisure Solutions became recognised as the leading provider of shared ownership soluti... ons in SE Asia, and had over 60 hotel clients for online marketing, web and SEO services. Role: • Responsible for all management of the business including product development, sales, new business, P & L, marketing, branding and ongoing training. • Managed Distributor Services for booking engines solution providers in Asia; provided sales, marketing, implementation, training and customer support services for clients. Designed and presented full service marketing proposals, negotiating technical service contracts. • Planned, delivered, integrated and analysed digital marketing strategies and delivered campaigns through eDM, online media, Facebook, Twitter and Foursquare using Mailchimp and Tweetdeck. • Developed processes, systems and marketing collaterals for a range of digital services including SEO, web design, online booking, social media management, email campaigns, GDS, hosting and domain registration, CRM, SEO and website audits; copywriting and content development. • Launched digital services encompassing financial projections, market/competitor analysis, product suite development, positioning, pricing, sales and marketing strategy, recruitment and training. • Demographic profiling and customer research to develop marketing strategies and campaigns. • List sourcing and procurement for eDM, slow mail and telemarketing campaigns. • Lead generation campaign management and data services e.g. online surveys, data cleansing, data capture. Read more | |
