Qatar Airways strengthens partnership with CNN
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Qatar Airways recently extended the commercial relationship with CNN International by embarking on an exclusive international sponsorship campaign.
The airline has sponsored the new monthly travel series – ‘In 24 Hours’.
The new integrated multi-media Qatar Airways campaign spans spot advertising, digital and programme sponsorship. The focal point of the campaign is the TV and digital sponsorship of ‘In 24 Hours’, a show that descends on a city to experience a perfect day’s down time.
James Williams will every month bring viewers unique and exclusive experiences from one of the world’s greatest cities. CNN’s audience will get a personal tour of each location, finding out what a city has to offer beyond pages of travel guides. The show also has a large digital and social media footprint.
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