Snowsports campaign announced
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A new campaign has been created to showcase the snowsports industries ahead of the Sochi 2014 Winter Olympics.
The Snowsport Industries of Great Britain (SIGB), which represents suppliers, retailers and travel companies in the sector, will use the initiative to promote information on the sports and athletes.
Its activity will be headed by ex-Ski Club of Great Britain PR Betony Garner.
Matt Woodruffe, SIGB president said on the announcement: “With Sochi 2014 Winter Olympics firmly on the horizon it was felt for the benefit of the industry and the SIGB members that the opportunity to inspire and introduce new people to our sport could not be missed.”
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