South Korea plans new ‘Health Town’
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South Korea has boosted its efforts to compete in the international medical tourism field with a purpose build medical city. Building on rapid growth in the market, authorities aim to attract 300,000 overseas patients by 2015. According to the Korea Tourism Organization the number of medical tourists choosing Korea for treatment is rising sharply doubling between 2008-2009 and rising a further 36% to 81,789 in 2010.
A US$830 million budget has been set for the development of purpose built Jeju Healthcare Town, which will become a North Asian medical hub. Jeju is already a popular tourist destination in Korea and it will now be at the heart of government plans to compete with market leaders India, Malaysia, Singapore and Thailand.
The city will be divided into three areas. The Wellness Park is a medical relaxation complex for beauty, prevention, health and relaxation. It will provide health improvement services such as medical check-ups, beauty treatments and alternative medicine. Patients will be accommodated in different types of lodging facilities including Thalasso Resortel – a luxurious recreational resort with therapy, beauty and spa facilities- Mediation Garden and Condominium.
The Medical Park is a high-tech medical complex for various high-quality specialised treatment services. It will provide expert medical treatment for chronic health problems such as cancer, heart and vascular disease, as well as spine problems. There will also be a Retirement Community with advanced medical agencies and a Long-Term Care Town to meet the demand for long-term care for seniors and chronically ill patients.
Finally, the R&D Park will act as a dedicated medical research and development complex. It will lend particular attention to geriatrics practices, aging prevention and geriatrics health.
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