SriLankan works on India outbound
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SriLankan Airlines has redoubled its efforts to bring more tourists to Sri Lanka from India.
Manoj Gunawardena, Head of Worldwide Passenger Sales, said: “We are fully focused on our responsibility as the national carrier to support our own tourism industry.”
The airline’s most recent promotion in India offers discounted fares throughout the month of February for Indian travellers below the age of 27 to spend at least three days in Sri Lanka.
The airline has invested heavily in recent years in publicising Sri Lanka as a destination in India. It is the only international carrier to have 100 flights per week to India, serving 11 cities there – New Delhi, Mumbai, Chennai, Trichy, Trivandrum, Cochin, Bangalore, Hyderabad, Goa, Coimbatore and Calicut.
Senaka Fernando, Regional Manager Indian Subcontinent & Maldives, said: “India is the largest country of origin of tourists to Sri Lanka, having replaced our earlier traditional markets in Europe every year since 2005.”
More than 100,000 Indians visited in 2007, a number that Sri Lanka Tourism says is expected to double in the next two years.
The airline is emphasising on the short flying time, with Colombo being only about an hour away from its six destinations in South India.
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