TCA Abu Dhabi heads Down Under
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Abu Dhabi’s tourism industry is heading for Australia later this month for a three-destination road show aimed at capitalising on growing awareness and business from Down Under.
A nine-strong industry delegation, led by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and including Etihad Airways, DMCs, hoteliers, tour operators and Yas Island, will be in Sydney, Melbourne and Brisbane from 29-31 July 2014. The road show will entail meeting and understanding retail travel agents and MICE consultants on the latest destination offerings.
“Our timing could not be better,” said Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi. “The airline’s new sponsorship deal and new Perth flights will bring increasing focus on Abu Dhabi and we need to capitalise on this.”
The event looks to attract around 350 agents and consultants from both the leisure and MICE segments. The road show comes as more Australians check into Abu Dhabi’s hotels and hotel apartments. In the first five months of this year some 16,952 Australians stayed in the emirate’s hotels – an 8% rise on the same period last year. In all the Australians delivered 62,187 guest nights – a 15% year-on-year upswing and stayed, on average, 3.67 nights – which is up 7% on last year.
TCA Abu Dhabi is also planning to host a mega familiarisation trip to Abu Dhabi for key Australian travel agents and professionals in October.
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