The Tourism Authority of Thailand (TAT) has invited about 300 overseas travel agents and media to join in with the country’s Songkran (Buddhist New Year) celebrations, which run from 13-15 April.
The ‘Songkran Grand Invitation 2011’ is aimed at boosting the reputation of Thai people as being fun-loving and easy-going people, following the violent protests that rocked Bangkok last year.
TAT Governor Suraphon Svetasreni said; “We selected Songkran for this mega fam trip because there is no better time for visitors to see Thailand at its happiest. No matter what else is going on, everything gets set aside for these few days as everyone takes a five-day time-out to cool off and have fun. The festivities involve all Thais nationwide, including foreign residents. And we know from experience that visitors have a lot of fun too, especially young people.”
A total of 292 representatives of international travel agents and journalists have been invited to join the fam trip – 103 from ASEAN, 51 from Europe, 45 from the US, and 93 from East Asia.
On 11 April 2011, the group will be formally welcomed by TAT, with a presentation on the Thai tourism industry. Their visit will also include stops at an ecotourism conference, the famed temple of Wat Pho in Bangkok, and a river cruise on the Chao Praya. They will also be hosted at a cocktail party at Nagaraphirom Park (near Wat Pho).
The TAT is also working with local partners to organise a number of activities for Thai and foreign visitors to celebrate Songkran in Bangkok and 12 major provinces.