Tigerair Philippines rebrands as Cebgo
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Low-cost carrier Tigerair Philippines has been renamed Cebgo.
Tiger Airways sold its Philippine unit to Cebu Pacific (CEB) in March 2014, as part of the Singapore-based group’s strategy of divesting its loss-making subsidiaries. Since then the Tigerair Philippines has operated as part of CEB, with coordinated sales and operations, but retaining the Tigerair branding.
The rebranding to Cebgo will further align the two airlines, with former Tigerair aircraft being repainted with a new livery using CEB’s yellow, white, blue and green colour scheme. The airline has also launched a new logo and uniforms for its flight and ground crews.
“The new Cebgo brand clearly identifies us as part of the CEB group, and streamlines our operations further,” said Michael Ivan Shau, Cebgo’s president & CEO. “Cebgo will continue to leverage on CEB’s distribution channels and network, and work together to serve more guests.”
Cebgo will continue to operate all of Tigerair Philippines’ flights from Manila‘s Ninoy Aquino International Airport and Clark International Airport. Currently it serves 15 domestic destinations: Bacolod, Butuan, Cagayan de Oro, Clark, Cebu, Davao, General Santos, Iloilo, Kalibo, Legazpi, Manila, Roxas, Puerto Princesa, Tacloban and Tagbilaran. It also operates international flights to Hong Kong.
CEB said that since its acquisition of Tigerair Philippines last year, it has managed to “quickly turn around” the LCC, “narrowing its financial losses significantly”.
Tigerair Philippines has launched 10 new routes since joining forces with CEB, and the airline carried 1.3 million domestic passengers in 2014, up 34% compared to 2013.
Cebgo will operate a fleet of 180-seat, all-economy class Airbus A320 aircraft.
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