Tourism spending and mega sporting events
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A new Visa report shows the effects of mega-sporting events and the impact they have on tourism spending in the event host countries.The report analyses Visa cardholder spending patterns, known as VisaVue Travel data, of three recent mega-events: 2010 FIFA World Cup South Africa, the Vancouver 2010 Olympic Winter Games and the Beijing 2008 Olympics Games.According to the report, events of this scale create significant increases in expenditure and give host counties a chance to shine on the global stage.For each of the three events analysed, there was healthy growth in Visa payment card expenditure during the event compared to the year prior:
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