Vietnam Airlines unveils new corporate identity

TD Guest Writer

Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly

Vietnam Airlines has officially launched its new corporate identity in a ceremony at Hanoi’s Noi Bai International Airport.

The launch coincides with the roll-out of the company’s new fleet of Boeing 787-9 Dreamliner and Airbus A350-900 aircraft, and forms part of plans to upgrade the airline’s SkyTrax rating from three to four stars.

Vietnam Airlines' new uniforms
Vietnam Airlines’ new uniforms

According to Vietnam Airlines, the new identity “embodies modernity and uniformity while… retaining the flag carrier’s familiar traits”. This includes new aircraft liveries, a new company logo, new uniforms and new-look lounges, ticket offices and check-in counters.

The special ceremony at Hanoi airport was attended by dignitaries including Vietnam’s Prime Minister Nguyen Tan Dung and Vietnam Airlines’ chairman, Pham Viet Thanh.

“With the official launch of our new corporate identity and four-star service upgrade plans, we are striving to meet new demands, create differentials and add more value to serve our customers better,” Thanh said.

“We are determined to make Vietnam Airlines a strong airline, bringing passengers the best flight experiences thanks to the perfect blend of Vietnamese cultural traditions and state-of-the-art technologies.”

The recent arrival of Vietnam Airlines’ first new A350 aircraft marked the start of a major upgrade of the carrier’s long-haul fleet. The airline has ordered 14 A350s and 19 B787-9s, which will initially be deployed on routes to Europe.

A recent agreement with Boeing also paves the way for Vietnam Airlines to further expand and renew its long-haul fleet, with the opportunity to acquire 16 more aircraft – eight B777-Xs and eight B787-10s.
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