Virgin Atlantic has reported a strong upturn in demand for its London-Sydney services. According to the UK-based airline the route, which operates via Hong Kong, experienced a 13% increase in revenues in the 2010-11 financial year, and a 22% jump in sales generated from Australia. Load factors averaged 80%.
Luke Fisher, the airline’s Country Manager for Australia said; “Virgin Atlantic in Australia has made a positive contribution to Virgin Atlantic’s overall 2010-11 results. Profitability on the highly competitive Sydney to London route improved markedly, largely thanks to a fantastic 22% growth in revenues from the local market.”
Virgin Atlantic returned to the black in 2010-11, posting a pre-tax profit of GBP18.5 million (US$30.2 million) for the 12-month period, as revenues increased 13% to GBP2.7 billion.