VisitBritain’s new S’pore chief
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White has been with VisitBritain for 20 years and moves to Singapore from Germany where he was based for four years as General Manager Northern Europe.
White will be responsible for driving and implementing marketing strategy for the Asia Pacific region with a particular emphasis on the Indian market. “We are already seeing strong growth from our existing operations in Thailand and Malaysia and the potential for India is enormous.”
White will be taking an umbrella approach to marketing in the region looking at campaigns that are working well in individual markets and expanding these to work at a regional level.
‘Campaigns such as Best of Britain, that have run successfully in Singapore, have the potential to work really well in other markets such as India,” he said.
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