W Hotels debuts iPhone app
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W Hotels Worldwide has unveiled its new global iPhone application. The new app offers a booking capability for W Hotels around the world, incorporated with an integrated music platform – a first for the hotel industry – as well as ‘W Insider’ tips on local destinations, fashion tips, and other information. The app can be downloaded free of charge at www.whotels.com/music or through the Apple App Store at www.whotels.com/mobileapp. “The global iPhone application is a vital, new communication channel for W Hotels that allows us to further connect with our target audience, while bringing to life the passions of the W brand,” said Eva Ziegler, global brand leader, W Hotels Worldwide and Le M
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