WTM 2010 generated US$2.3bn worth of business
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World Travel Market (WTM) 2010 generated GBP1.42 billion (US$2.29 billion) worth of travel and tourism industry deals – a 25% increase on WTM 2009 – a new study has shown.
Independent research of WTM’s exhibitors and Meridian Club members showed that the event will generate a total of GBP1,424,844,000 of deals, either through contracts signed at the event or from negotiations at WTM 2010 which will lead to deals before WTM 2011.
WTM 2009 generated GBP1.14 billion in business deals, either on the exhibition floor or in the following 12 months.
The event’s organisers attributed the increase in business to the expanded Speed Networking session on the first day of WTM, giving exhibitors and Meridian Club members the remaining three days of the event to continue negotiations and agree deals.
Exhibitor satisfaction rose to 94% with 66% either completely or very satisfied, compared to 59% in 2009. Visitor satisfaction of WTM stood at 93%.
More than seven out of 10 exhibitors (71%) said WTM is the best or better than most events compared to 67% in 2009 and 65% in 2008. Furthermore, 96% of exhibitors are extremely or very likely to exhibit at WTM 2011 with a massive 98% of visitors extremely or very likely to attend this year’s event, which takes between 7 -10 November 2011.
World Travel Market Exhibition Director, Simon Press, said; “World Travel Market 2010 has seen, and will lead to, a phenomenal amount of travel and tourism industry business being agreed.
“The expanded Speed Networking programme played an important role in the success of WTM for both exhibitors and Meridian Club members, offering both stakeholders increased opportunities to meet new contacts and sign contracts.”
The amount of business conducted and the findings from the exhibitor and visitor research shows WTM is delivering on its commitment to facilitate business in the travel and tourism industry.”
The survey, conducted by Fusion Communications, interviewed 449 exhibitors and 1,356 visitors.
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