YouTube gets into brochure territory
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YouTube and other sources of video footage are increasingly competing with traditional holiday brochures in Australia to reach out to potential holiday makers.
A Sydney Morning herald report said tour operators and destination marketers were turning to mediums such as YouTube, which offers a cost-effective and easy way to post video footage that brings holidays to life for consumers.
It said APT Group started developing a library of video footage last year, recognising that YouTube had opened the door to a new stream of promotional formats.
“Video footage helps our customers to really picture themselves on a cruise or tour far more effectively than any still picture will ever do,” APT’s GM of Business Development, Michelle Cox, was quoted saying.
“You can see photos of Uluru or Kata Tjuta but you don’t see people sitting down with indigenous people and painting, or sitting around a campfire and swapping stories. It’s more about the experience when you go to a destination.”
The report said Tourism Northern territory had gone one step further and set up a branded channel at on YouTube. The channel, which has more than 40 videos to choose from, was launched in February.
The report said STA Travel runs a travel blog, photo and video footage section on its website that has been contributed to by 20,000 people. Trafalgar Tours has 19 videos on YouTube, which were added at the end of last year, it added.
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