100 airlines signed up for Travelport’s GDS display solution
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Travelport has confirmed that 100 airlines have now signed up to its new GDS display solution, Rich Content and Branding.
Launched last year, the new merchandising technology is integrated into the company’s Travel Commerce Platform, including its Travelport Smartpoint agency point-of-sale solution.
It enables airlines to control how their products and services are displayed on travel agent’s GDS screens, utilising images and descriptions in a similar way to airlines’ own websites.
“Our vision is to redefine travel commerce for our customers and providing improved air merchandising capabilities is a central element of this vision,” said Derek Sharp, Travelport’s managing director of air commerce.
“As a result of our heightened focus in this area, we have been able to transform the traditional air distribution model to offer a suite of unique merchandising solutions, including Rich Content and Branding, which significantly benefit our airline customers as well as our travel agency and TMC partners.”
Airlines to have signed up to Rich Content and Branding include Delta Air Lines, British Airways, Singapore Airlines, easyJet and Ryanair.
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