Emirates new global campaign taps cultural connect
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The new global brand platf
orm – ‘Hello Tomorrow’ – launched by Emirates positions the global airline as the enabler of global connectivity and meaningful experiences.
Designed for the age of consumer engagement and empowerment, “Hello Tomorrow” is about inspiring people to greet tomorrow’s unlimited potential, now. “Hello” is a greeting, an invitation to a person, a place or an experience. “Tomorrow” is a time, a place, a state of mind – the unlimited possibility of the future.
Sir Maurice Flanagan, executive vice chairman of Emirates Airline and Group said: “Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations. Through this campaign, we are connecting people and cultures creating relevant and meaningful experiences that are shaping their world.”
The new campaign represents global individuals called ‘globalistas’. They represent individuals who are looking and living for new experiences, well-travelled, or have aspirations to join the ranks of the well-travelled. The ‘globalista’ is not defined by typical demographic statistics but by the places they have visited and the experiences they have shared.
