Hotel rates in four key cities in the Pearl River Delta region continued their upward trajectory in April 2012.
According to the latest data from STR Global, provided exclusively to Travel Daily, hotels in Guangzhou, Hong Kong, Macau and Shenzhen all experienced rising average daily rates (ADR) last month. The strongest growth was seen in Hong Kong, where rates jumped 12.7% to US$257, while neighbouring Shenzhen also saw double-digit growth, rising 11.4% to US$134. Guangzhou registered strong ADR growth, with rates climbing 9.0% to US$136, while Macau’s ADR rose 3.5% to US$203.
Macau was the only city however, to record a year-on-rise increase in average hotel occupancy. The gaming city filled 84.8% of its rooms in April 2012 – up 4.9% compared to the same month last year. The three other cities all experienced declining occupancy, with Hong Kong falling 0.7% to 82.4%, Shenzhen decreasing 7.4% to 63.7% and Guangzhou seeing the largest drop, down 9.6% year-on-year to 61.9%.
The significant rise in hotel room supply in the Pearl River Delta is expected to place continuing pressure on occupancy levels in the coming months.
