Royal Caribbean conducts ‘Loyal to you Always’
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Royal Caribbean Cruises Ltd gave back to th
e industry with the world’s largest travel agency appreciation day – titled ‘Loyal to You Always’. This initiative was the company’s way of recognising the valuable role travel agents play while highlighting ongoing support structure Royal Caribbean has in place.
‘Loyal to You Always’ is part of Royal Caribbean’s year-round campaign to provide support, training and loyalty to travel agents around the world. In the Middle East, the company provides regional support through its hub in Dubai.
Lakshmi Durai, executive director Middle East, said Royal Caribbean Arabia said: “We have a number of initiatives and programmes that show our loyalty to travel agents, which helps them not only sell more cruises and increase their profits, but build valuable relationships. We offer agents the opportunity to visit the ships and every year, take them on board for the Seminar at Sea to give them a first-hand experience of a cruise holiday, which helps the agents to sell Royal Caribbean cruise products effectively.”
Loyal to You Always would enable the company to emphasise its support structure and loyalty to travel agents, while also offering them bonus commission to book cruises today Thursday, June 7th. “Loyal to You Always is built on four principles: personal interaction and support; valuable resources that get results; increasing profits for travel agents; and award-winning travel agent education and development programmes,” said Durai.
The program offers agents up to US$100 in bonus commission per stateroom for cruises aboard Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. The company is investing more than US$100 million over the next five years on its internal reservation system and automation tools to help travel agents sell cruises more easily and service their clients more effectively by leveraging the latest technologies.
