Qatar Airways’s launches the Twittter race
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Qatar Airwayshas launched a Twitter-power
ed global race designed to connect people from around the world. The ‘Tweet-a-Meet’ enables a team of two to turn their virtual connections into real ones by receiving ‘tweet miles’ for every tweet they send containing information on their chosen destination meeting point.
Contestants are asked to log onto Qatar Airways’ micro site tweet-a-meet.com to register for the race through their Twitter account. They then select a race companion from their list of Twitter followers to participate with and to eventually meet in person. An invitation is sent to the chosen companion via Twitter and email. Upon acceptance of the contest invite, teammates then select any one of Qatar Airways’ 117 international destinations as their meeting point.
The first three teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination.
Qatar Airways chief executive officer Akbar Al Baker said: “The power of social media is was easy, quick and interactive. A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy. As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers.”
