10m planning UK summer holiday
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More than 10 million Brits are planning to take at least one UK break this summer, accounting to 21% of the population.
According to VisitEngland’s Summer Trip Tracker, the trips could generate £2.3 billion in spend although 22% are still undecided if they will take a trip away.
“If we convert even half of those who are undecided about taking a summer break in England, we could potentially contribute an additional £600m to the UK economy. The trend for last minute bookings is strong, this coupled with the recent return of sunshine to our shores could provide the industry with a welcome boost,” said James Berresford, chief executive of VisitEngland.
The tourist board also revealed around 22% of the population have turned up to see the Torch Relay or events and 6% of Brits have Olympic tickets.
