WTM fails to draw in Thursday crowd
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World Travel Market’s fourth day failed to see a large increase in visitors this year despite an increase conference programme, its figures have revealed.
Despite high-profile speakers including easyJet’s chief executive Carolyn McCall and others from Birds Eye and Saatchi & Saatchi on stage on the final day, the show saw a 1% increase in visits compared to 2011, with around 472 of 13,000 of its Meridien Club members attending a speed networking session.
However, Monday’s invite-only day saw numbers up 5% and Wednesday saw a 9% boost, while Tuesday visitation, the most popular day of the show, was up 1% year-on-year. Overall its unaudited figures showed a 3% rise in visitors across the week.
