CLIA launches ‘Cruise Forward’
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Cruise Lines International Association (CLIA) has launched a new initiative which, according to a release, aims to support the “economic development, community partnerships and environmental stewardship” of the industry.
The campaign, which has been named ‘Cruise Forward’ is an industry wide communications initiative which will promote the contribution that cruise makes around the world.
The idea behind the scheme is to raise awareness of the positive impact that cruise is having, the industry also has a major economic impact, allows for cultural exchange and supports communities and environmental programmes through the campaigns it puts in place.
Some of the ideas being highlighted are:
• Delivering significant economic benefits: The cruise industry generated nearly GBP64 billion (US$100 billion) in economic impact and more than 753,000 jobs worldwide in 2011.
• Supporting community organisations: Whether providing financial support to local charities, protecting the cultural heritage of port communities, or involving employees and guests in volunteer opportunities, cruising makes a difference in hundreds of ports across the globe.
• Safeguarding the oceans and the environment: Cruise lines are actively working to reduce the overall environmental impact of cruising and preserve and protect our pristine oceans, beaches and ports.
• Fostering a safe, secure and healthy cruise ship environment: The global cruise industry is committed to undertaking initiatives that provide passengers one of the safest, most affordable, and enjoyable holiday experiences available today.
Christine Duffy, president and CEO of CLIA, said: “Those closest to our industry know how our economic impact extends far beyond port communities, they see the value of cultural exchange and the volunteerism that happens every day from passengers, crew and employees, our support of community and environmental programmes, and they know the ongoing commitment of our industry to safety.”
“We must do more to share these stories and ‘Cruise Forward’ will help us do just that and also increase public awareness regarding the industry’s extensive commitment to supporting community partnerships, safeguarding the environment and delivering wide-ranging economic benefits worldwide.”
For additional information, please see www.CruiseForward.org or join Cruise Forward on Facebook (Facebook.com/CruiseForward).
