Fred. Olsen launches regional campaign
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Fred. Olsen Cruise Lines has launched a regional advertising campaign from today (11 March) targeted at the company’s key focus areas of Newcastle, Liverpool and Harwich.
The three port cities – which are all turnaround departures for Fred. Olsen – will highlight the line’s ‘Bringing the world closer to you’ message.
“We are investing heavily in this regional campaign, as we are committed to offering our customers the most convenient option for them to take a Fred. Olsen cruise; in fact, we are proud to say that, with the addition of our new turnaround ports of Liverpool and Harwich, 90% of the UK population are now within a 90-minute radius of a Fred. Olsen cruise, further enhancing our reputation as the UK’s ‘local global cruise line’,” said Nathan Philpot, sales and marketing director for Fred. Olsen Cruise Lines.
“The consumer demand that this promotional activity will create – especially in the Merseyside area, where we are delighted to be returning with ten departures – will make it even easier for agents to sell a Fred. Olsen cruise, even if they have never sold our product before.”
As part of the campaign Fred. Olsen will be going out on the road and visiting agents in each area and providing them with marketing materials and highlighting the various unique selling points around the product.
