Kuoni India launches TVC
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Kuoni India has launched a new television commercial (TVC). 
The TVC is in line with the new brand recently announced by the company for their mainstream holiday business. The commercial highlights the brand promise of ‘We are for holidays’ and inspires consumers across segments to stand up for their holidays.
Through this TVC, the brand seeks to change the mindset of Indian holidaymakers by promoting holidays as private for everyone. The paper plane TVC, conceptualized by the creative agency TBWA is based on the insight that Indian travellers plan their holidays with enthusiasm spending days and night thinking, dreaming and planning a holiday. However, the realities of everyday life like work, savings or responsibilities bring them back to being an adult contemplating to embark on that much desired holiday, stated a company release.
Commenting on the TVC, Vishal Suri, Deputy COO – Tour Operating, Kuoni India said, “We have created great holiday experience for travellers around the world and through this communication we seek to reiterate our position that “We are for holidays” giving shape to the dream holidays of millions of Indians. The creative showcases the child-like enthusiasm and the excitement of planning and eventually taking a holiday and is urging the consumers to never let their holiday spirit die. This campaign endeavors to motivate every Indian to make holidays a priority and to lower the guilt associated with taking holidays.”
