Adlabs Imagica appoints new PSA
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Adlabs Imagica has appointed Cox & Kings as their Preferred Sales Agent (PSA).
The partnership with Cox & Kings will maximize footfalls and make it a must visit tourist destination. Talking about the marketing programme, Pooja Sheety Deora, joint managing director at Adlabs Entertainment Limited said, “The company is one of the market leaders in India and their expertise in MICE along with its widespread network will help us establish a national presence. It has just been over two months since we launched Adlabs Imagica and the response from all our stakeholders has been phenomenal.
Commenting on this tie-up, Yusuf Poonawala, vice president of Bharat Deko at Cox & Kings Ltd said, “We are pleased to partner with Adlabs Imagica which has amazing rides and attractions that appeals to people across age groups.”
Adlabs Imagica’s PSA include Neeta Tours & Travels, Pathfinders Holidays Pvt Ltd from Ahmedabad, Bhagyashree Travels Pvt Ltd from Pune and Lohanas Tours Pvt. Ltd.
The amusement park recently launched Deep Space – a dark roller coaster and is soon to unveil another roller coaster titled Nitro.
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