Brand USA has appointed Sartha Global Marketing as its representative for India market.
Earlier, Sartha Global Marketing has handled a 50 delegate team at the first Brand USA workshop that visited India and also the USA presence at the SATTE. The India appointment comes along with similar representative appointments in Australia, New Zealand, China, Taiwan and Hong Kong. Chris Thomson, CEO and President of Brand USA said that by the time all reps are appointed, 93% of the generating market for the USA will be covered.
Sartha will work towards increasing arrivals from India to the USA and also work closely with US partners.
The USA has been keen to ease the visa procedures in India and wants tourism to play an important role in cultural, economic and social areas.
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