Etihad Airways gets sporty
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Etihad Airways has ventured into sports sponsorship for the first time with the Events DC’s Nation’s Triathlon.
The deal will see the airline support the Nation’s Triathlon through flight provision for athletes and other promotional activities, as well as forging a partnership between the Nations’s Triathlon in Washington DC and the Tri Yas Triathlon in Abu Dhabi.
The announcement was made in Washington DC by Competitor Group Inc (CGI). The 2013 edition will take place on 8 September, and will witness participation of 5,000 to one of the largest international distance triathlons in the United States.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “The partnership gives us an ideal opportunity to support two sporting events in two capital cities.”
The Triathlon features several races-within-a-race including a Gryphon Technologies Military Challenge, open to active duty military and veterans, Congressional Challenge, open to federal and Hill employees, the Commander-in-Chief Challenge, open to participants from the military academy tri teams, and the Etihad Airways Tri Club Challenge, for triathlon club members.
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