Travelport unveils East Africa plans
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Recent statistics from Euromonitor International state that the GDP growth in east Africa is set to peak at seven percent by 2017, making it the fastest growing regional economy in Africa. Riding on this growth, Travelport has unveiled its investment plans for east Africa, in response to projected 7% growth in the region’s GDP.
According to Euromonitor International, this growth has been fuelled by strong economic improvement and rising disposable incomes, with business and leisure visits to domestic and regional destinations growing in number, alongside an increase in the number of arrivals from BRIC (Brazil, Russia, India and China) countries.
Further emphasising on this growth, Travelport has emphasised its focus on Africa as a strategic investment region. The business strategy plans are focused on content, smart search, selling experience and an open platform. The region will witness a new range of products such as the Travelport Merchandising Platform and Agentivity.
South Africa has also become the regional pilot for Rapid Reprice, a revenue management tool. The roll-out of this product continues across the region. The company is also looking to boost its presence in the region with a bigger team coupled with support in commercial, product and customer training and support. There will also be a focus on online and mobile technologies.
Mark Meehan, managing director, Travelport Africa said: “We will therefore continue to invest in Africa – and the east Africa region – through a solid product and business stagey in 2013/14, continuing to grow our regional presence and addressing evolving needs of our customers.”
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