Barrhead aims to ‘reinvigorate’ travel with new B2B arm
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Barrhead Travel has launched a new trade business which bosses claim will “reinvigorate” travel and increase the number of independent travel agents in the UK.
The new brand, named Brilliant Travel, will oversee the Scottish travel company’s managed service branches, home-based agents and corporate partnerships. Barrhead will remain the consumer-facing brand.
It will be spearheaded by Trevor Davis, who left Thomas Cook/Co-operative Travel in June to join Barrhead as new business development director.
He said there had already been “a lot of interest” especially from those made redundant in the Thomas Cook and Co-op Travel store closures.
“To the everyday customer on the street Barrhead Travel will remain the same, however, from a business perspective the new set-up will allow our team to drive expansion by working with the best travel experts across the country. We will partner with individuals with a wealth of experience in the travel industry to set-up and manage independent branches on high streets across the UK,” explained Davis.
“With our competitors closing stores across the UK, a lot of highly skilled and experienced travel specialists want to establish their own business to service the strong and loyal customer-base they have worked with for up to 30 years. There’s a real appetite for new travel outlets across the country and Brilliant Travel will have a revolutionary impact in the industry and the local high street,” he added.
Barrhead has continued to grow throughout Scotland, Northern Ireland and the north of England since its launch 38 years ago. The company now has 52 store locations.
Barrhead Travel in a year
June 2012: Barrhead announces its 2011 pre-tax profits are up 73%
July 2012: Barrhead to recruit 50 apprentices
October 2012: Barrhead opens up in Sainsbury’s
December 2012: Barrhead acquires The Holiday Specialists
March 2013: Barrhead launches luxury tour operating arm Travel Creator
May 2013: Barrhead signs new landlord deals worth GBP300,000 for new stores
June 2013: Barrhead, Midcounties Co-op team up
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