In an effort to promote a new destination on the Indian Ocean, Destination Zanzibar has launched a new promotional drive involving the public and private sector. The campaign is aimed promoting the destination ‘as more than sun, sand and sea’.
The campaign was recently launched in the Gulf. Endorsed by The Ministry of Information, Culture, Tourism & Sports of Zanzibar as well as Zanzibar Commission, the drive was announced at a Tourism Networking Forum. The campaign is also supported by The President’s Office, State House and Good Governance, Diaspora Office, and attended by Zanzibar Association of Tourism Investors (ZATI), the Zanzibar Association Tour Operators (ZATO) and other tourism stakeholders.
Hafsa Mbamba founder of Grassroots Traveller spearheading the ‘Destination Zanzibar’ drive explained: “The forum was created to purposely cater for local tourism stakeholders to network and showcase their products and services. Destination Zanzibar functions to help businesses thrive in a competitive tourism market by offering strategic trade solutions.”
Elaborating further Mbamba added: “This forum also works as a stepping-stone to penetrate new markets, targeting the Gulf region specifically as our first market. We have chosen this region because it hasn’t been tapped into yet and the market is ideal to promote Zanzibar.
Destination Zanzibar aims to re-invent Zanzibar and make it a sustainable tourism friendly destination through events and experiences.
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