Tune Hotels has unveiled plans for a major expansion of its portfolio in Japan.
The brand’s franchisee, Red Planet Hotels, has confirmed plans to invest JPY10 billion (US$96 million) in Japan over the next six years to create a portfolio of 20 Tune Hotels across Japan by 2020.
Through its new Tokyo-based subsidiary, Red Planet plans to build on the recent launch of Japan’s first Tune Hotel, which opened in Okinawa last year. Future locations are expected to include Tokyo and other major cities.
And according to Red Planet’s CEO, Tim Hansing, the Japanese developments mark the start of a regional expansion plan that could also include South Korea and Taiwan.
“Our strategy has always been to expand in North Asia and we will be commencing this move in Japan first of all,” Hansing said. “We have been investigating a number of opportunities in Japan for some time and with the government actively courting inbound travel and tourism investment, now is the perfect time for Red Planet Japan to work closely with our partners at Tune Hotels to bring the brand that has been so well accepted in nine other countries to Japan.
“We are already open in Naha on Okinawa and very soon we will have a network in key locations across Japan. We have made a significant investment already to fund our expansion in Japan and are fully committed to bringing a well-established international hotel brand to the country’s travel and tourism landscape.
“Our vision to have 20 hotels in Japan by 2020 is crystal clear as the year will be a significant milestone for the country when it hosts the 32nd summer Olympics.”
Tune Hotels operate on a ‘pay-as-you-use’ scheme, with room-only rates and optional extras including Wi-Fi, satellite TV, bathroom amenities, towels and air conditioning.
There are currently 38 Tunes operating across eight countries – Malaysia, Indonesia, Thailand, the Philippines, Australia, India, Japan and the UK. Red Planet operates 18 of these hotels under its franchise agreements in Japan, Thailand, the Philippines and Indonesia.
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