Westin Hotels launch US$15m well-being campaign
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Wellness is the key to success. This mantra is being adopted strategically by the Westin Hotels & Resorts globally through its US$ 15 million brand-wide campaign. The campaign focuses on the Westin Well-being Movement aimed at enhancing well-being of guests and associates.
The year-long initiative will introduce a string of partnerships and programs across Westin’s six brand pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. The Group’s nearly 200 hotels and resorts will hold wellness events and programs open to public including scenic guided 5K runs, mini-spa appointments, superfoodsRx Juice Bars, group yoga sessions among others.
In the UAE, Westin Dubai Mina Seyahi Beach Resort & Marina and Westin Abu Dhabi Golf Resort & Spa will participate in the well-being movement with a series of activities. The resort will also sell local fresh produce, vegetables, eggs and honey from the Abu Dhabi Farmers Centre, to promote healthy eating.
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