More British tourists are hopping over to Ireland for a holiday, Tourism Ireland has revealed.
UK visitors make up the largest share of tourists to the island and have seen a 14% increase from December 2013 to February 2014 year-on-year.
The growth was higher than the international average of 11%.
“Today’s figures represent a very positive start to 2014, as we roll out our promotional programme around the world. Our promotions received a tremendous boost earlier this month, with our Global Greening initiative for St Patrick’s Day – which was even bigger and better than ever before, truly capturing the imagination of people everywhere,” said Niall Gibbons, CEO of Tourism Ireland.
Tourism Ireland recently launched a new trade website dedicated to UK travel agents.
This year promotion will focus on the Wild Atlantic Way, Causeway Coastal Route and Limerick as the City of Culture 2014.
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